Premium domains are domains with high value and have potential to become popular web addresses with strong branding opportunities. They are already registered or owned by a person or a registry and they are expensive than normal domains because they are more likely to drive traffic into the a website. They are also short, easy to remember and easy to spell names.
Why are premium domains so valuable?
Domain Length: Shorter names are easily remembered and appealing to a wider range of audience.
Brandability: Premium domains are highly brandable, catchy and make great call to action.
SEO Value: Keywords-rich domains may have built in traffic advantages.
Factors to consider when evaluating a premium domain name
Budget: Before budgeting for a particular strong domain name, you should consider not bankrupting yourself or your business.
Research if there are other names you can use: It’s good to research see if you can find a slight difference that’s just as good.
Monetizing your site: it’s easier to make a case for a costly domain name if you’re intending to build a money-making empire on top of it
Traffic attraction: Easy to remember and catchy domain names tend to bring in more visitors and its good for search engine optimization (SEO).